Friday, June 29

Coca-Cola - Meats & Groceries



"Meats & Groceries
Drink Coca-Cola
Enjoy that Refreshing New Feeling!"

Camac Street and Moyamensing Avenue [map]

Uncle Bill's - Money To Loan


Whole facade covered in signage.


Front of building, isolated. Stitched together from multiple images. Click for larger version.

Top Row, left to right:
"... broke? Uncle Bill(?) has plenty"
"Uncle Bill's(?) Licensed and Bonded Pawn Brokers"
"Kodaks, Bicycles and Sporting Goods"
"Talking Machines, Musical Instruments and Sewing Machines"
last two difficult to make out

Middle - "Money To Loan" flanked either side by yellow pawn symbols

Bottom Row, left to right:
"Store Orders Accepted"
"Men's and Boy's Clothing and Shoes"
"Diamonds, Watches and Precious Stones"
"Trunks, Bags and Suit Cases"
"Guns Revolvers"





Other views.



Signage continues around corner.

I found an image of Moyamensing taken in 1935, and you can see the store in the upper right corner, with the awnings, above the roof of the car. There apparently was a sign with large letters hannging from the front (see "L L S"):



PhillyHistory.org. Philadelphia Department of Records. 13 December 2007. <http://www.phillyhistory.org>.

Clarion Street and Moyamensing Avenue.

Thursday, June 28

VIRGILII Cold Case Beer





"VIRGIL II Cold Case Beer"
(Beer?) logo with chevron faded, window added - unknown.
Looks like there's an older, slightly larger sign underneath.
Entrance to alleyway.



Sign placement makes sense, as the land immediately in front of the sign is shown vacant in atlases from 1942 and 1962.

Moyamensing between 13th and Iseminger Streets [map]

Thursday, June 21

Maurone / ALCO


"Frank C. Maurone Co. Inc.
Wholesale Distributors
Bazaar & Carnival Supplies
25 years"

 with illustration of a bear holding balloons
"Shipping Receiving" and arrow pointing down Wood Street
Currently covered by temporary signage




Opposite side of building
"ALCO Clothes"



Men's apparel manufacturer and wholesaler, Arnold Louchheim & Company (shortened to ALCO), which is listed as doing business in this building as far back as 1906.


An older sign is reappearing from beneath.
11th and Wood Streets [map]

Monday, June 18

Philly Roofing


"Philly Roofing" - Modern, but interesting.
Girard and Berks.

Friday, June 15

Champion




"(DEPEN)DABLE" "CHAMPION" - spark plugs.
Near a bunch of old dealership buildings.

Ridge Ave and Fairmount Ave [map]

Sunday, June 10

Warren (Re)fridgerators


Not really a painted sign, but great nonetheless.
Lee Street at Master Street, off Frankford.