"By all means BUY... MILK" at top, "SUPPLEE WILLS-JONES" at bottom.
Here is the location in a photo dated 8/1/1955...
... and the sign is not visible. Painted over?
Tagline could be "By all means buy Gold Medal Milk" as in this photo of a Supplee-Wills-Jones billboard (far right just in front of the car) taken in an unkown area of Philadelphia in 1923... the lettering styles do match up:
A large local dairy and ice cream manufacturer, Supplee-Wills-Jones carried their own brand(s) as well as distributed Sealtest. In 1950 the company was 145 years old - unsure when or if the company was bought or closed.
PhillyHistory.org. Philadelphia Department of Records. 25 November 2008. <http://www.phillyhistory.org> and
Duke University Digital Collections, R.C. Maxwell Company Records
5th and Fairmount [map]
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