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A visual record of ghost signs and faded advertisements in and around the greater Philadelphia area.
What is a ghost sign?
Also faded ad or brick ad. A faded, painted sign, at least 50 years old, on an exterior building wall heralding an obsolete product, an outdated trademark or a clue to the history of the building's occupancy. These signs often reappear after a rainstorm or following the demolition of a neighboring building. Often white is the only color remaining, as the white lead paint deteriorates slower than the other colored paints.
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